1. Use Facebook's built-in tools: 

Facebook has a variety of creative tools that you can use to make your content more engaging and authentic. Some of these tools include Facebook Stories, Facebook Live, and Facebook 360. Experiment with these tools to see which ones work best for your brand.

2. Create original content: 

While it can be tempting to repost popular content, creating original content is the best way to stand out on Facebook. Use your own voice and personality to create content that your audience can't find anywhere else.

3. Tell a story: 

People love stories, and they are more likely to engage with content that tells a story. Whether it's a personal anecdote or a brand story, make sure your content has a beginning, middle, and end.

4. Use eye-catching visuals: 

Visuals are a key component of authentic content on Facebook. Use high-quality images and videos that are eye-catching and unique.

5. Keep it concise: 

With so much content available on Facebook, people have short attention spans. Keep your content concise and to the point, so people can easily consume it.

Examples: 

Here are some examples of brands and individuals who are doing a great job of creating authentic content on Facebook:

1. Humans of New York: 

This page tells the stories of everyday people in New York City through photographs and short stories. The content is authentic and engaging, and the page has a huge following on Facebook.

2. Dove: 

Dove's Facebook page is all about body positivity and self-love. They use a variety of creative tools to share their message and engage with their audience.

3. Tasty: 

Tasty is a popular Facebook page that creates short recipe videos. The videos are visually appealing and easy to follow, making them perfect for Facebook.